THE RECYCLING NEED

Recycling is generally understood to be the process of converting waste materials – POSTconsumer materials – into new materials and products – typically products close to being like the CONSUMEDproduct. Often this includes the recovery of some of the energy spent in 'making of' the waste materials.

The recyclability of a material depends on its ability to reacquire the properties and or resources it had as a CONSUMABLEproduct. It is intended as an alternative to "conventional" waste stream disposal where the materials – the spent resources and energy – are lost, spent, thrown way. The intention being to save the materials and help mitigate against greenhouse gas emissions along with the other toxic outcomes of industrial processes.

It is intended that 'recycling' prevents the waste of useful materials and reduces the consumption of and the need for fresh raw materials. Similarly there is an intention to reduce the need for energy supplies, and mitigate against the production of air pollution and water pollution that comes from consigning unspent resources to LANDfill.

Recycling is marketed as a key component of modern waste reduction and it is said to represent the third step in the "Reduce, Reuse, and Recycle" waste hierarchy. Recycling is also marketed as contributing to environmental sustainability and resource conservation.

STORY LINK

Recycling is marketed as promoting environmental sustainability by removing raw material input and redirecting waste output in the economic system. In reality 'status qouism' resists much of recycling's marketed rhetoric.

There are some standards related to recycling, like there is for plastics waste. The evidence thus far suggests that the 'recycling rhetoric'is not matched by its outcomes.

Consequently, there is a need to 'MARKET the purposefulness' of recycling in order to effect the real and present need to achieve a 'cycling' of resources that equates with the LIFEcycling to be found in ecosystems. That is a 'cycling' that which is readily observable in the planet's ecosystems. When we take a critical look at these 'systems' the modeling is clear to be seen.

FACEbook Buy & Sell

The realisation that there is 'no away to chuck stuff to' means that new words may be need to assist in conveying and maketing the 'cycling' message. 'ONcycling' might be useful in invoking the notion of seeking the NEXTlife, NEXTuse,and/or the NEXTpurpose a material/resource might find itself fulfilling. The unfulfilled promise of 'recycling' may well turn out the subject for a PhD thes'is sometime soon. Whatever, THEauthorities make the diversion from LANDfill, and ideas like ZERO WASTE, harder than need be given the stumble stones put in innovators' way.